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Established in 1974, Learning Tree International is a leading provider of individual, team and organization-wide IT and management training to business and government organizations worldwide. Learning Tree desired a new visual identity with a strategic focus to rebrand the company from a transactional training to a digital transformation company. In my role as Creative Director, I spearheaded the strategic vision and design of the new brand identity and website to differentiate Learning Tree International further from a transactional training company to a digital transformation company. Branding, UI/UX, Website Design